In today's busy service world, B2B business are under increasing pressure to shorten their sales cycles and increase their win portions. One way to accomplish these goals is by lining up marketing efforts with the buyers journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typically c… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, as well as other realities regarding modern B2B advertising and marketing. We review exactly how the acquiring journey is currently totally fragmented and also the way that area building can assist marketing professionals take back… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also various other realities regarding contemporary B2B marketing. We talk about how the purchasing journey is now entirely fragmented as well as the way that area structure can aid marketing experts retake control of the di… Read More